Katie approached Daisy Designs to develop a brand identity for her new business, Rosy Boutique. With previous experience as a business owner, Katie recognised the importance of a strong brand. The primary objective for Rosy Boutique's brand was to complement the fashion brands carried in the store, without overshadowing them. The resulting brand exuded a modern and sophisticated feel, using blush and neutral tones paired with an elegant font style. The overall look was simple yet impactful, perfectly capturing the essence of Rosy Boutique.